Artists use it to express the atmosphere of the project, on which they are working. It lets them gather their thoughts, and index their inspirations. Creating a moodboard is the first, very important stage of designing. It disciplines the designers, reminding them about their right goal (a coherent collection), and motivates them for further work 😉 It makes it easier to explain to the client “what the author meant”, and to persuade the creative director to your vision. Of course it’s much easier to imagine the final outcome when you can take a peek at testers and photo sets that express the atmosphere of the collection. One little peek on such a board should be enough to catch its leitmotif: the color scheme, character, or inspiration by a favorite style icon. The form of the moodboard is optional: an interactive folder, a cork board with pictures and fabrics pinned to it, or a notebook of collages. When I was a student, mine were always very colorful. Now they’ve been substituted by notebooks full of wild plant life, and Iris Apfel’s photos 😉 In La Mania’s workshop there are always many associations with art, or modern architecture, Miucca Prada’s board, for example, are full of interesting patterns and textures. Pinterest is a modern equivalent of a moodboard – one can create their own, look for inspiration, and show everyone what we like.
Namely a “precursor,, a “trends dictator”. A person, who literally catches new trends out of pure air, and is the first one to implement them in real life. A trendsetter’s life, most often, isn’t simply looking good. He or she experiences and discovers, and perfect style is an “accidental outcome” of that 😉 I think I don’t have to mention that it tends to be a lonely fight, as until someone wearing fashionable 70s clothes appears in gossips magazines, they’re already mortified by a trendsetter. In the previous season! 😉 A trendsetter’s example? Lady Gaga, Gwen Stefani, music producer Mark Ronson, or Joanna Horodyńska. Some think they’re visionary, others that they’re weirdos, and the way they dress is either loved, or laughed at. Of course until everyone realizes… that they should be copied 😉 “Trendsetter” is often used as a synonym for “it-girl”, but means something slightly different. An it-girl wears most fashionable clothes and accessories with grace. From the sea of trends she’s able to catch what suits her best, and interpret it her way. A trendsetter is making the trace, and sometimes a few seasons need to pass until fashio0nable girls start following her footsteps 😉 If a long time ago you have foreseen the big comeback of suede and you are confident who’ll rule the music stage next year, think about using this talent while looking for a job. There are many agencies and portals that take care of foreseeing tendencies, e.g. WGSN, or Trend Tablet.
In „Wall Street Journal” types of magazines this word is used to describe the article that appears on the first page, which is written by the chief editor. And what when more than economy we’re interested in Anna Wintour’s new ideas? 😉 In fashion, editorial means a big fashion photoshoot. It’s a requested by the chief editor original idea of the copy editors, who pick the photographer, leitmotif, and models himself. They decide where to organize the session (antipodes, New York, or a district of Warsaw? ;)), and then do everything in the world to order the most fashionable clothes in the showrooms before the season. They say that the best items are literally torn by stylists, and models have to almost pay for Vogue shoots 😀 Of course, a good editorial is a name card of a magazine, and prestige for the staff. Working on such a spot is a bit like creating a story; the atmosphere of the season implies the topic, and the model has to play a certain character. The biggest fashion photographers such as Steven Klein, or Annie Leibovitz have created editorials that could be hung in art galleries. Their works look in magazines like created by painting masters. Top magazines don’t stint resources for the shoots, paying not only for the whole team, but also for exotic travels. In the end, it pays off for everyone: brands treat such shoots as exclusive ads, and the magazine can brag with their magazine being sold in many copies. Shhh! On http://www.fashiongonerogue.com/fashion-editorial/ you can take a look at a collection of world’s best editorials!
29. DRESS CODE
Fashion savoir vivre, namely the rules that describe how one should look like in a specific situation. These rules decide, among others, how long your work skirt should be, what one should (not) wear for an evening cocktail party. Even though dress code is automatically associated with work and a suit, it isn’t only work relevant. It also applies to religion, culture, and geography. There is a different dress code in Saudi Arabia, ad different at a philharmonic orchestra concert. People who are really stylish not only have perfect taste, but also know how to adjust their looks to the norms of a given culture, or a place. There’s nothing wrong than to come to a wedding in a white dress, put on a tracksuit to the theater, or wear a New Year’s Eve make up to a midday work at a health center 😉 Ignoring the etiquette might have sad aftermaths: a kind man might not let us into an elegant club, because we’re wearing trainers, and our dream job after a job interview might be given to someone with a… smaller neckline 😉 Some claim that dress code is the opposite of creativity. I believe that it perfectly develops our imagination! After all, it needs a lot of effort to stylize a formal jacket in your own way, not overdoing it, and not making your boss angry at the same time 😉
in other words: a sponsored article. It’s a form of an ad that indistinguishably reminds the ones created by the editors of the magazine. The term itself is combined out of two words – advertisement, and editorial. When it comes to its graphics, and content, an advertorial should be consistent with the magazine itself. It’s usually perfectly hidden, but most of you can surely unveil this subtle mystification 😉 It usually features a different font than the rest of the magazine, and at first glance looks slightly different. Such text are created by diligent PR and marketing specialists. It sometimes praises the sponsored product so imposingly that the “sponsored material” sign is no longer needed (it always has to be there) 😉 The advertising market has luckily recently became more reasonable, and more and more often (instead of pushy agitation) offers high quality material. In Sephora’s advertorials, for example, one will find hints on how to contour your face, and in Nivea ones – the ways to take care of your skin. The border between the editors’ texts, and sponsored material is very fluid today. Maybe that’s why I recently noticed that I read advertorials with equal interest as the rest of the magazine. After all, ads are for people – it’s important that it gives specific information, and doesn’t go below a certain level! 😉